Get Market News

Get weekly email updates on market factors like supply, demand, and regulatory affairs. Subscribe now

Get Started with ENGIE

ENGIE Resources is ready to analyze your historical energy usage data and present appropriate options. Get started now

Become a Broker or Consultant

Complete our Brokers & Consultants Inquiry Form. Learn more

The Birth of Greenwashing

March 06, 2023

Towel on a Rack

Did you know that reusing towels was the driver of the term “greenwashing”? In 1986, an environmentalist wrote an essay inspired by the “save the towel” movement in hotels. Hotels encouraged guests to save water by re-using towels. Critics claim the campaign had little impact beyond reducing laundry costs. Regardless, the term stuck and is increasingly a part of the vernacular in the energy transition as watchdogs focus on claims across the energy value chain.